—
of our costs paid for · 100% is break-even
The trend
Every week, against break-even
Each bar is one week. The line across the middle is break-even — above it we made money, below it we lost money. The pale bars on the right are what happens if nothing changes.
Where it goes
Every order, and whether it made money▼
Anything still an estimate says so underneath it. Sale comes off the order the moment it is placed. Cost of goods and freight are now the supplier's own invoice on almost every order here — each one checked against its printed total before it was allowed in. Where an invoice has not arrived, the row falls back to the catalogue price and carries the label. Freight reads included where the supplier billed one delivered price with no freight line, and a figure where it billed freight separately. Card fee is our measured rate applied to the order rather than the processor's own line — close enough that it will move by cents, not dollars.
That last one is why gross profit still carries a label even where cost and freight are measured: one input is modelled, so the total is. Weight and destination sit under the customer name so a freight figure can be sanity-checked against the shipment.